Quizzes have become one of our favorite ways to engage (especially for our clients), generate leads, and provide personalized recommendations. If you’ve been curious about how to create a quiz that actually works for your business, let’s chat about our experience with Interact! We’ll also show how to create interactive quiz content that delivers real results.
As a digital marketing agency, focusing on leads is important for the initial process of the customer journey. Whether you are a small business, a fellow marketing agency, or a Fortune 500, there is a use case for a lead generation quiz in every business.
We have used all the quiz builders on the market and our preference is Interact! It really provides a great, easy to follow, walkthrough on building your quizzes and even guides you through the proper set-up and asks great questions to form the basis of your quiz. It’s an excellent platform if you want to create interactive quiz experiences tailored to your brand.
For the purpose of this blog, we wanted to test out Interact’s AI quiz builder to launch a quiz for the Illunis Co.’s marketing services. This tool simplifies the quiz creation process, especially when crafting a lead generation quiz aligned with your business goals.
Step 1: Defining Your Quiz Goals
Before going straight into creating a quiz, you should have a clear plan for what you want to achieve with the quiz. Are you looking to grow your email list, educate your audience, or provide product offers? If you’re still unsure, check out the common reasons below why businesses utilize quizzes, especially when aiming to create an interactive quiz or build a lead generation quiz.
- Improve their website’s visibility.
- Drive organic traffic.
- Trigger better engagement with users.
- Achieve business goals, such as increasing sales, generating leads, and educating target consumers.
Having a clear objective helped us craft the perfect quiz for Illunis Co. that helps people and businesses find the marketing services that they need, and by using the AI quiz builder from Interact, the process becomes even more streamlined and effective.
Step 2: How to Make an Engaging Quiz in Interact
Interact has three base options when you start building a quiz on their platform. You can “Start from Scratch,” “Generate with AI,” or “Clone a Template”. If you have a foolproof idea and want to get it from pen & paper to builder, Start from Scratch is a great option! We wanted to test the abilities of Interact’s Generate with AI feature, and see how it fairs with our extensive service options. While we are using it for service based results, there are a variety of reasons why an AI quiz builder is the perfect solution for anyone looking to create interactive quiz experiences.
Interact’s Generate with AI Features
Once you select the Generate with AI option, you will go through a few quick questions to start the generation process of your quiz. Interact will start off by pulling from your website (or you can enter your info in manually if you don’t want to add your website).
Then it’ll ask you important questions like “Do you have an idea in mind for your quiz?” and what you want to name your quiz (We opt for the easy to understand quiz names and get straight to the point – The more customers understand the more likely they are to go through your quiz!) And then you can choose a theme that best fits your brand. It’s a fast and effective way to build a lead generation quiz using an intuitive AI quiz builder.
What Quiz Type is Right for You?
Interact offers several quiz formats, but we opted to create with “recommend a product or service with a quiz” as that aligns with the goal of pushing our services to potential client leads who are on our site. When you’re done choosing the right quiz format, the next step would be to choose the amount of questions you want in your quiz. For the sake of truly focusing on what Interact’s AI can do, we selected 6 questions for our 6 service offers.
After you get through the AI prompts, you only need to wait 2-3 minutes for your quiz to be created. Once it’s done, it’s time for you to begin the review process! Easy and quick, right? Whether you’re a marketer or small business owner, this is a smart way to create interactive quiz tools that convert.
Step 3: Build Your Interact Questions with AI
In true Illunis fashion, we like to provide holistic marketing advice and suggestions. Each question should relate to what our potential client could want but not too sales-pitchy or gimmicky. As soon as your quiz is generated, you have the option to edit your quiz (so you can make sure the questions make sense for your quiz journey) or preview your quiz (if you are ready to launch it).
Step 4: Creating for Results that Matter
Quiz results are where the magic happens! Instead of basic questions with basic results, we opted to create a connection with our potential leads and make the quiz about THEM. After all, the person filling out our quiz should be able to resonate and connect with our questions to get the best results, correct? Remember. Your quizzes should be online assets that provide value to businesses and consumers. A lead generation quiz created through an AI quiz builder like Interact can be an incredible business tool.
Quiz Logic & Result Correlations
When you are going through each question that Interact’s AI created, make sure to double check the Branch Logic or Result Correlations so that the quiz creates an accurate answer for each potential lead.
Step 5: Adding an Opt-In Form
One of the biggest advantages of using Interact is the built-in lead capture form. We included an email opt-in before displaying results, allowing us to grow my email list while ensuring that quiz takers received their personalized insights.
If you are interested in Lead Gen (which you should be), you will want to toggle that option on. From there, you will go through a guided connection with your preferred email marketing platform (ours is Flodesk – the prettiest email marketing platform to date with one set price, forever!) Looking for a new email service provider with no price increase because your subscriber number did? Click here for a 30 day free trial and 50% your first year, on us!
Available Email Marketing Integrations with Interact
- AWeber
- Beehiiv
- Constant Contact
- Dotdigital
- Flodesk
- GetResponse
- Gmail (connection with Zapier)
- Google Sheets (connection with Zapier)
- Klaviyo
- Mad Mimi
- MailChimp
- MailerLite
- SendGrid
Step 6: Customizing the Look and Feel
Now for the fun part – Designing! You can completely customize your quiz to match your branding. We tweaked the colors (hello, Illunis highlighter yellow!) and added in our branded fonts. Interact even allowed us to add what images are preferred for the quiz to ensure better engagement results with test takers! A fully branded lead generation quiz makes your business stand out.
Step 7: Embedding and Promoting My Interact Quiz
Our quiz is ready to go live! Interact makes it easy to embed quizzes on websites, share via email, and more. You can also create a call-to-action, where leads can immediately schedule a call with us! We also chose to set up a workflow within our Flodesk account. For this, we created a new segment labeled “Interact” and after 2 days an email will go out to leads prompting them to schedule a call to book with us.
Final Thoughts: Is Interact Worth It?
Absolutely! There is always a great reason to reach new leads through interactive and creative ways on your website. If you are looking to create a quiz with value-packed results, we highly recommend you give Interact a try! Want to see how our quiz looks? You can take the quiz yourself here!
Happy Quiz Building!
