High-converting site + funnels: 30K visitors, 35% more qualified calls, and smarter tracking.
Key takeaway (1-800-ASK-GARY): A unified, data-first rebuild—modern site + AI/traditional SEO, fresh creative, and repaired tracking/funnels—turned fragmentation into scalable growth: +35% qualified calls MoM, ~30K monthly visits, higher CVR, and clean attribution.
Client Background
- Industry: Car Accident Helpline
- Company Size: Corporate
- Challenges Before Working With Us: The client struggled with fragmented analytics, unreliable call tracking, and major gaps in their lead funnels. Their outdated website wasn’t optimized for local SEO or emerging AI search, making it difficult to capture and convert qualified leads.
Goals: The client aimed to strengthen their digital foundation with better-strategized ad campaigns, improved local SEO, and proactive reputation management. They wanted to optimize their Google Business Profile (GBP), refresh their brand presence, and enhance overall SEO particularly for local visibility and AI search performance.
Illunis Strategy:
To compete in a costly, high-pressure market, we delivered a full-package strategy built around heavy advertising, advanced tracking, and creative innovation. Our approach combined a mobile-first, compliant website rebuild with SEO-friendly architecture; best-practice ad campaigns on Meta and Google using ASC, DCT, PMax, and RSAs; and a brand refresh supported by motion graphics, social-first video, and rapid creative iteration. We strengthened reputation management through review-response SOPs, proactive survey funnels, and GBP monitoring, while executing a technical SEO overhaul across crawl, speed, schema, local optimization, and AI-driven visibility.
Illunis Execution & Rebuild
Stabilize Paid Media: Kept ads profitable and pacing while major rebuild website work happened in parallel.
Content Cleanup: Audited and fixed blog structure, cannibalization, and internal linking.
Rebuild Website: Dev team launched a modern, fast site to current performance standards (UX, Core Web Vitals).
Structured Data + AI Search: Implemented schema across key templates and built AI-search–ready content patterns.
Traditional + Local SEO: Tight on-page, location pages, GBP alignment, citations, and review signals to dominate local results.
Landing Pages & Call Tracking: Expanded high-intent pages and added advanced call tracking to close funnel leaks.
Analytics Overhaul: Rebuilt tracking (events, goals, UTMs) for clean attribution and MoM reporting.
Brand Audio & Motion: Worked with musicians/producers on branded jingles; partnered with animators for catchy awareness assets.
Video Production Collab: Coordinated with traditional agencies—Illunis Co supplied scripts and edited local DJs’ footage into engaging ads.
Launch, Test, Iterate: Continuous creative testing, bid/targeting refinements, and rollout of winners across channels.
Before and After Metrics
- 80% improvement in Call Tracking from Paid Sources
- 35% Increase in Month over Month Lead Generation Calls
- 100% Increase in AI Search
- 99% CSAT% on Surveys
